There are just two secrets of my blogging success: the creation of quality content and command over SEO.
You are lucky that I am telling you without charging a dime. I wasn’t that lucky, though. I had to invest a lot of time and money to learn what actually works when it comes to doing blogging, SEO and earning online.
“Before I tell you each and everything that you must do to bring your blog on the first page of Google, I will encourage you to bookmark this page so that you can return to it whenever you need some instant help about SEO of your website.”
Now back to my two secrets:
The first one is the constant creation of content, that really helps people solve their problems and learn something new, that makes them come back to me again and again.
The second secret of my blogging success is my command over SEO. I learned how to do On-Page SEO and then went on to learn Off-Page SEO. Both are really important if you want to save a lot of money on advertising, attract organic search and become an authority in your blogging niche.
So I am going to tell you in easy steps how you can become an SEO guru and enjoy the feeling of seeing your posts on the first page of Google or any other search engine.
- Go Pro, Buy Premium Domain and Hosting Package
- Speed Up Your SEO With An Optimized Premium Theme
- Focus On Things That Give Your Audience Pain
- Present Your Awesome Content With Style
- The Importance Of Backlinks For SEO And Why You Need Them
- Have A Memorable And Friendly Permalink Structure
- Have A Sitemap Plugin To Get Indexed With Search Engines Faster
- Make Connections, Improve Visibility, And Establish Credibility By Commenting On Other Blogs
- Run Effective Social Media Campaigns
- Make Use Of Smart SEO Plugins
Go Pro, Buy Premium Domain and Hosting Package
Having a free theme installed is just like having a temporary shop. On the other hand, having a premium theme is just like having a shop at the famous shopping mall.
Now you must be wondering, how?
Let me ask you a question: will you ever buy something expensive from an unknown person who is trying to sell you something just by installing a temporary stall at the side of a road? And, will you ever believe on what he says more than you do believe a popular brand like Apple, Samsung who have their shops in the busiest shopping mall? The answer is no. You won’t believe a person who hasn’t invested much in establishing infrastructure, office, advertisement, and in his employees.
Same is the case with Google Search Engine when it comes to deciding whether you are a temporary guy or are here for a long period of time.
This is how Google segregate a website that it wants to bring on the first page from the one it doesn’t want to give special preference. It sees whether a website has a premium domain and a hosting plan. The notion of this logic is that if a blogger or website owner is serious, he will surely go for premium things, and going for premium means investing money. Money is what everybody wants to keep in a wallet. We invest it when we are really serious about something.
That’s why, if you want that Search Engines take you seriously, go premium and buy premium hosting and a good domain name.
Speed Up Your SEO With An Optimized Premium Theme
If you are really serious about your online success and having a powerful SEO, you will have to invest some precious money in buying SEO optimized themes.
Search Engines do know whether which type of theme are you using. Therefore, always go for premium themes as developers of such themes always keep on updating their plugins, designs, for making them quicker, finer, and lighter.
Here’s why a premium theme is a key to invincible SEO.
- They are mobile responsive. It means that a premium theme is smart enough to know on which widget a viewer is running your website. Whether it’s a mobile phone, tablet or a desktop PC. So it adjusts the appearance of web-design accordingly. Therefore, a premium theme is the one which can meet your goal of lower bounce rate and a great engagement with your audience.
- They are cleanly coded. As it’s the matter of business for premium themes sellers, they make it their priority to frcodes as clean as possible. Clean codes mean that the website will load faster, and search engines won’t have any problem navigating your website.
On the other hand, free themes’ developers aren’t that much motivated to keep improving themes they will be never paid for, as a result, they often go obsolete and are usually prone to hackers’ attacks.
Some big names in WordPress themes productions are The Thesis Theme, ElegantThemes, and of course Theme Forest.
Focus On Things That Give Your Audience Pain
Buying a premium domain name and hosting package, and installing premium theme was the first set of steps you took. And once you do that, you don’t have to worry about it for a period of one year.
The next step that you should take is this: think about things that are the reason for your audience pain.
For example, you blog about Apple’s iPhone. Now instead of writing about things that everybody is already talking about, write about the problems your audience face while using iPhones. Help your audience take informed decisions.
Or if you have just built a mobile app and want to write a blog post to promote it, you could write about your mobile app development journey; and how you managed to overcome the various risks of mobile app development to be able to publish at a great mobile app.
Like you can write a big post on 100 reasons to get an iPhone. Or, why should buy an iPhone over an android? Tell them how can they use their phone for making their lives more productive, energetic, and purposeful by installing iPhone Apps. Do your research and write a macho post about, “The 100 Best iPhone Apps of 2017”.
The idea is to write about things that people search on the Google or any other search engine. And what people search, are either their problems or thrust for knowing something. Make sure you have both (knowledge+problem solving) type of content available your website.
Present Your Awesome Content With Style
With an extreme focus on creating quality content for both your audience and SEO purposes, the next thing you have to do is to be good in presenting your content.
For this purpose, you can either take your own pictures related to your articles, or you can simply go online and search for free images websites.
If you are the really ambitious guy, and what copyright images, you can also purchase them online.
Even better, if you can insert videos in your posts. According to one study, online videos are more engaging than text, and the audience’s response rate is way higher when it’s between text or video. You can write a long post about a subject, and then embed a related video, so that your audience can learn faster and remain engaged with your content.
Another way to improve your blog’s SEO is to start hosting Podcast. Here’s a detailed post to learn just how to do it.
Doing a Podcast is an awesome route to success, as you reach to your audience in a more personal way. Also, you can invite other experts to come and give a LIVE interview. You can choose a topic, talk about it with the expert guest and then just write a big post about that interview.
For a search engine, a backlink or an external link to your website is a kind of ‘vote of confidence’. The more backlinks your website has, the more credible it is for your a Search Engine. If you want to beat your competitor, then you would really look for having more ethical backlinks from credible websites than your competitor has.
But please, don’t go for illegal methods for getting backlinks. You will be very wise if you read this guide by Google before even thinking doing that.
Nowadays, google is too smart to detect such practices, thanks to it’s latest algorithm update.
The real and genuine way to earn Backlinks from credible websites is to write long posts. At least 3000 words long post will perform better even if your website is new.
Therefore, focus on writing great quality content, like guides, surveys, studies or findings. This way, you will also look credible, authentic, hardworking, and a guy people must give a backlink to.
Also, don’t forget to link your articles with your previous articles as internal linking is also a big factor for SEO.
A permalink is a permanent static hyperlink to a particular web page or entry in a blog. There are two parts of it: one is called ‘root’, and the other is called ‘extension’.
In my case, bloggingtitan.com/ is the ‘root’, and ‘blogging-SEO’ is the ‘extension’.
From SEO perspective, it’s really important that you should write your permalinks in a way that it should be memorable to humans, and easily understandable to search engines.
Memorable for humans, so that they can search on Google and reach at your website easily.
For example, you read my this post today, and then in future, you would like to read it again. And all you remember is just my website’s name and the topic. You will simply write in Google, 10 Basic Blogging tips Blogging Titan, and I am damn sure you will see my page on the number one position in Google. It’s the power of memorable permalinks.
Here’s how to do it: Go to SETTINGS from your WordPress Dashboard. From there, go to PERMALINKS. Select CUSTOM STRUCTURE and then add /%postname%/, as it’s the best for both human readability and search engine’s understanding.
Have A Sitemap Plugin To Get Indexed With Search Engines Faster
A sitemap is a very important thing to have, as it tells search engines about the number of pages, posts, you have.
When a search engine visits your website, it reads your sitemap and then indexes your website accordingly. Fortunately, you can have your sitemap without knowing how to code. Just install Google XML Sitemaps on your website and you are good to go.
The beauty of this plugin is that it will keep generating fresh sitemaps and will submit to various search engines time to time so that search engines keep indexing your website and remain up-to-date.
Make Connections, Improve Visibility, And Establish Credibility By Commenting On Other Blogs
Commenting on other blogs by inserting your website’s address in the comment box is the easiest way to bring other website’s audience to your website.
I have been receiving a handsome amount of visitors of others websites just because they read my thought provoking comment there, and became curious to know more about me. Hence, you should also make it a part of your daily routine to comment on the quality websites related to your niche.
Make sure that your comment is inline with the topic of that website’s article.It means that you should read the said article in detail. If you learned something new from it, say thanks for the comment and that how you will apply that knowledge on your own website. And, if you know something that the author missed, you can politely highlight that point.
This is how you will make a connection with the author, while also increasing your site’s visibility on other platforms.
Run Effective Social Media Campaigns
More than visiting websites, people are spending their time on Social Media. Therefore, it’s wise to be where your audience is. Make a FB page, publish your fresh content there regularly. At the same time, be available at Twitter too, and tweet regularly (both personal and official ones). Don’t forget to follow influential people of your niche there. Also be generous in retweeting their tweets so that they may you exist and that you appreciate their wisdom. It is more likely that they will follow you back and will retweet your post link, image to return you the favor.
If you want to use a tool to automate your online presence, HootSuite is good to opt. This is what I use to save my time by scheduling my tweets and FB posts. It then automatically tweets and posts on my behalf.
Make Use Of Smart SEO Plugins
The purpose of installing SEO plugin on your WordPress website is to be able to do fundamental SEO things with perfection and ease. By installing it, you also remain in the know of things you must do, like having a good readability score, taking care of Keyword Density, alt-text for images, the appropriate length of your article’s title, minimum words you must write in a post, etc. If you do it manually, all these things will take a lot of time, and the chances are you will forget to perform this or that important action. So why do manually, when a plugin like All in One SEO Pack can do it for you with perfection and for free.
That’s it, follow these 10 steps for bringing your website, and you are good to go successfully no matter how ruthlessly Google revises its all-wise-algorithm. These steps will make sure that your hard work pays you off and that you remain at the top of the game.
If you have any other tip that you would like to share with me, please let me know in the comment section below.