Your website is the face of your company. Now in the 21st century, the first thing people look at 9 times out of 10 is your website to research before making a purchase. This used to be your shop front but now as everything moves online, so does peoples research habits.
Websites have many uses now and it is not just a platform to sell a product, but it is a hub. A hub for your business. Space where someone can get all the information they need on your company.
For example, if a potential client wants to get in touch to get a quote, they will go to your website. If that website they are going onto is out of date and not well designed and made with user experience at its heart, then they will either not be able to find the information quickly and then move onto another website or they will be put off by the outdated look and not trust the page.
Trust me, this happens. People make decisions on how things look and first impressions count.
Both design and content are important in making a successful impression on visitors to your site. First impressions are key in a space where people have so many options.
The design must be pleasing and easy to navigate. Visitors should be able to quickly and easily access any page on your site they need.
The frustrating website experience is enough to send some visitors back to Search Engines to find a company whose site is easier to use. Just think about the number of leads or sales you are missing out on because of that. That soon adds up.
A well designed website should help keep people on your web long enough to associate themselves with your content. Outstanding content will help you continue to build a sense of trust and interest in your future customers.
Provide them important, useful, and entertaining content, and they will be more likely to stay longer on your platform and learn about the value your company can offer.
Your website offers a huge opportunity to demonstrate authority in your industry, build faith, and connect directly with potential customers.
A forum is a perfect way to capitalize on this chance. Blogging produces an average of 55% more traffic to a website, and 2/3 of marketers claim that their company blog is essential to their industry.
An optimal blog will predict the questions that prospective clients will be asking and have straightforward, useful, and well-written content to address those questions. Providing reliable responses to the particular questions consumers are asking is a perfect way to both improve search engine rankings and build the business as a market leader.
Well written content can not only drive leads and sales but it can reduce questions and queries that would normally clutter your customer service inbox. You can then start being proactive, instead of being reactive.
At the very least, your website will have all the details potential customers would want about your company. It should highlight your products or services, give visitors reasons to obtain them from your company over others, and provide a contact form that allows leads to ask additional questions, get price quotes, or request services.
When visitors can go to your website, instantly discover what they need to know about your organization, and easily make contact with a representative, it will instil a sense of confidence and trust in your firm.
Visitors would be much more likely to become leaders than whether their experience left them questioning if the organization will meet their unique interests or whether they have to remember to call during working hours to get their questions answered.
Beyond conveying basic facts, the content will reflect the company ‘s identity, or logo. Your brand tells a story of who you are as a company and the importance you bring to consumers.
Just as an individual ‘s personality is vital to first impressions, so is the personality of your business. You want the business to look likeable, trustworthy, and authoritative.
Much like you will pay attention to your look, expression, and attitude when interacting in person with prospective clients, the website material should have an image, voice, and attitude that instils faith and trust in visitors.
To wrap things up, a website is your company’s front. This is the first thing 9 out of 10 people look at when deciding to purchase something. Yet even though it is the first place someone looks, does not guarantee that someone will then go and buy something straight away. They will make a subconscious judgment and if it is not up to par then they will just move on.
Using a Search Engines, people have an infinite list of companies to choose from. The two questions you should ask yourself when you look at your website is – Is all the information a customer needs here? Do I give off a good impression that reflects my business and what we do?