Influencer marketing is a strategy that targets well-known figures and key leaders in the industry to present your brand’s message, products, and services to the larger market. Unlike marketing directly to your target audience, you will instead hire, pay, or simply inspire influencers to spread the word for you.
In general, influencer marketing goes hand-in-hand with both social media marketing and content marketing. Most influencer marketing campaigns will have some kind of social media component. For example, make-up and beauty brands, which are used by famous Instagram make-up artists in their posts and videos.
Along with spreading the word via their personal social media channels, many influencer campaigns also contain some element of content creation, whether this is created by the influencer themselves or defined by the brand.
Key Components of a Campaign
To build a successful influencer campaign, there are several unique necessary components. Firstly, it’s vital to identify the key influencers, such as YouTubers, Instagram stars, successful bloggers, or even celebrities that would be interested in your product, service, or niche.
Secondly, you will need to create a marketing campaign which is directed at your influencers. Before they can begin to help you with getting the word out about your brand, it’s important that they are genuinely interested in it themselves and knowledgeable about the products that you’re going to have them promote.
Once you’ve determined who your influencers are and have them on board, you’ll need to think about the secondary marketing strategy for them to drive further awareness of your brand, products, and services to a wider consumer audience. This could be in the form of reviews, social media posts, blog posts, videos, or a combination of all these. Learn more with these influencer marketing statistics.
Difference Between Influencer and Word of Mouth Marketing
Whilst influencer marketing and word of mouth marketing share many similarities, it’s important to understand the key differences between the two.
What is influencer marketing? The best influencer marketing definition is that it is the concept of paying or inspiring individuals to use their influence over their friends, relatives, and online followers to create more exposure for your product, whilst word-of-mouth marketing is the means by which this communication takes place.
So, the key thing to note here is that whilst almost all influencer marketing will include some form of word-of-mouth marketing, not all word-of-mouth marketing can be classed as influencer marketing.
Differences Between Influencer Marketing and Advocate Marketing
Another marketing strategy that has some similarities to influencer marketing is advocate marketing. However, the two are not the same. The main difference is that unlike influencers who are usually paid or incentivised for their services, advocate marketing focuses on encouraging already loyal customers to share their positive opinions on your brand, product, or service.
On the other hand, influencers do not always have to be current customers of your brand. Influencer marketing is more about finding individuals with a wide reach within your niche and using their influence to expand your customer base.
We hope that this influencer marketing definition has helped you. Follow the link to find out more about how our influencer marketing agency can help your business to grow.