Your domain name is the name of your website. The domain name is the address where users of the Internet can access your website.

A domain name could be any combination of letters and numbers. Domains are available for different domain name extensions, such as .co.uk,.com,.org, and many more.

It is often overlooked (and not very well understood) the importance of owning your own domain name and having full control over its use.

The right domain name and the correct web design go hand in hand.

As a business owner, you should always register your own domain names to ensure that you have all the domain info and access you need when it comes to setting up a website or e-mail.

The price for the registration of a domain name varies considerably with respect to its extension. For example, the most common .com is the most affordable one, whereas some country-specific domain name extensions are five times more expensive.

Domain names have become increasingly important over the years, as the ‘higher quality’ domain names are licensed. It’s almost as rare as gold dust to be able to register one word domain names that appear in the dictionary, making them potentially extremely valuable if you manage to get your hands on a decent one.

What Is a Domain Registrar?

A domain registrar, sometimes called a DNS registrar (short for domain name server), is a business that sells domain names and handles the business of registering them. Domain names are the main address a website uses on the web—they’re the thing that usually starts with www and most often ends with .com.

Registrars must be certified by the Internet Consortium for Assigned Names and Numbers ( ICANN). Instead, each time they sell a domain to a customer, they ‘re supposed to register it with the correct registry by updating a record with your details.

What’s the difference between a website and domain name?

Think of your website as a virtual storefront or a digital one. You need this storefront, this structure, to get customers to shop and buy your products. Yet how are these people going to find your digital store? That is where the domain name comes in. Your domain name is unique — there’s no other one like that on all of the internet (which is a very big place, so we hear it).

What is a subdomain? 

Subdomains are an extension of your domain name to help you organise and connect to various parts of your website. You may also use a subdomain to redirect visitors to a completely different web address, such as your social media page, or point to a particular IP address or directory within your account.

A popular usage of a subdomain is the development of an online eCommerce shop. Holding your store on a separate subdomain helps make it easier to manage purchases, because eCommerce sites typically need a more complex setup.

Crucial to Success of a Website 

Domains and domain names have a vital role to play in communicating what kind of products or services you sell. When this is all that a potential customer or website user sees, they have to do the right thing to get their attention. Choosing the right, imaginative domain name that is both appropriate and accessible requires brainstorming and strategizing.